Work

Selected work, newest first. Each case has the idea, how it worked and the numbers.

StarbucksStarbucks: EAU de PSLThe Pumpkin Spice Latte, bottled as a real perfume. The first run was gone in 2 days.P&GP&G: CGI & FOOH40+ CGI and faux out-of-home videos for 10 P&G brands in 11 markets.Oral-BOral-B iO: Monumental Care29 restored Bucharest buildings on a 3D map, four of them brushed clean in CGI.ARTEARTE.tv: Vezi altfelARTE.tv launched in Romanian across Romania and Moldova, with the Vezi altfel line and a premiere in each capital.P&GZzzQuil: Sleep All NightZzzQuil parked under J.Lo's Up All Night billboards in Bucharest. 422,884 OOH exposures in three days.SonySony: Bass TherapyRapper Macanache in a lab coat, prescribing bass for Sony ULT. Four fans built the playlist with him.StarbucksStarbucks: CGI & FOOHPumpkin balloons over the Parliament did 7.2M views in Romania. A year later: one storybook, eight capitals.StarbucksStarbucks Rewards: 3, 2, 1… Stars!Irina Rimes, launched into a CGI galaxy to sell the Starbucks Rewards app. 1.2M TikTok plays for the film.UberUber – Haunted RideHalloween Uber rides narrated by Maia Morgenstern. Webby Honoree 2024.PfizerPfizer – It’s That Easy!Meningitis awareness for teens: 3.5M+ reached, Silver at the Romanian PR Award.NetflixNetflix – Army Of The DeadAn Instagram AR vault-cracking effect for Army of the Dead, opened 1.2 million times.UberUber – PinkBarbie-pink Uber rides in Romania and Poland for the movie premiere.OrbitOrbit – Stroll Don’t ScrollScroll less, stroll more: 3M+ steps logged and close to 1M people reached.Liquid DeathLiquid Death – Thirst MurderThirst Murder, an arcade game for Liquid Death.MobexpertMobexpert – Dream HomeDream Home, a campaign for Mobexpert.United Way RomaniaUnited Way Romania: Alegeri imposibileFour ultra-short films about the jobs kids take when they leave school. Donations up 8%, 2,000,000+ views.

Shorter stories

One film or one idea, and a few lines on each.

Fashion DaysFashion Days: CGI & FOOHA Christmas tree made of boots, pitched unasked. Fashion Days came back for three more CGI stunts.StarbucksStarbucks: #PSLSPLA Starbucks hidden in the middle of a cornfield. What the guests shot there became the season's PSL posts.StarbucksStarbucks: Sipping Christmas JoySanta, the Grinch and an elf review the Christmas drinks, written and played by three stand-up comedians.AspectonAspecton: Spune povestea până la capătA stand-up comic loses his voice right before the punchline. 1.5M accounts reached in the first wave.FAN CourierFAN Courier: Cuplul perfectA Visa card and a courier's card terminal fall in love, in cinemas before Avatar. 3.3M reached in two months.Scandia SibiuScandia Sibiu: Făcute în timpTwo period films for Scandia Sibiu's 100 years: a clockmaker in Sibiu's tower and a recipe book in an attic.StarbucksStarbucks: TikTok LaunchStarbucks Romania's first TikTok: five creators, five summer drinks, 3.9M views for the launch.MüllerMüller: #EasyAsMullerMixThe easiest challenge ever: post anything simple. 882 TikTok videos and 16 million views.HuaweiHuawei: Noua generațieA six-year-old in a robot suit pitches her inventions for Huawei's HR team. 1M+ YouTube views in June 2021.CarmolCarmol: Cool MassageAn Instagram AR effect that rubs Carmol into your temples. 900,000+ impressions, IAB MIXX Romania 2020 winner.United Way RomaniaUnited Way Romania: Fii ajutorulThe spot that opened United Way Romania's 2019 fundraiser: a graduation cut short by someone shouting Stop.Yves RocherYves Rocher: TricobicicletaA bike that knits while you pedal. Yves Rocher shoppers made their own Christmas gifts, December 2018.AlexandrionAlexandrion: România versiunea 1.0.0For Romania's 100th, Alexandrion opened its bottle label to any designer in the country. 350+ sent one in.HyundaiHyundai: See the UnseenMirrors can't show a vampire. Hyundai's parking sensors can. A Halloween film made in 4 days, 184,000+ views.Coca-ColaCoca-Cola: Share a Kiss, Get Free WiFiFree WiFi across Mamaia, paid for with a kiss on a Coca-Cola bottle. 20,000+ connections in 30 days.