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Work
Selected work, newest first. Each case has the idea, how it worked and the numbers.
StarbucksStarbucks: EAU de PSLThe Pumpkin Spice Latte, bottled as a real perfume. The first run was gone in 2 days.
P&GP&G: CGI & FOOH40+ CGI and faux out-of-home videos for 10 P&G brands in 11 markets.
Oral-BOral-B iO: Monumental Care29 restored Bucharest buildings on a 3D map, four of them brushed clean in CGI.
ARTEARTE.tv: Vezi altfelARTE.tv launched in Romanian across Romania and Moldova, with the Vezi altfel line and a premiere in each capital.
UberUber – Haunted RideHalloween Uber rides narrated by Maia Morgenstern. Webby Honoree 2024.
PfizerPfizer – It’s That Easy!Meningitis awareness for teens: 3.5M+ reached, Silver at the Romanian PR Award.
NetflixNetflix – Army Of The DeadAn Instagram AR vault-cracking effect for Army of the Dead, opened 1.2 million times.
UberUber – PinkBarbie-pink Uber rides in Romania and Poland for the movie premiere.
OrbitOrbit – Stroll Don’t ScrollScroll less, stroll more: 3M+ steps logged and close to 1M people reached.
Liquid DeathLiquid Death – Thirst MurderThirst Murder, an arcade game for Liquid Death.
StarbucksStarbucks – TikTok SummerStarbucks Romania on TikTok, launched with artists from music, fashion, design and dance.
MüllerMüller – #EasyAsMullerMix#EasyAsMullerMix, a social media challenge for Müller.
MobexpertMobexpert – Dream HomeDream Home, a campaign for Mobexpert.