MenuClose
Let's unleash
unboring.
Brands face a tough challenge, now more than ever. New platforms and fast moving culture leave no room for boring. It's no longer just a competition for visibility out there, you must be memorable in your communication.
Whether it's TikTok or TV - our multidisciplinary team is built to keep up with what's new while bringing senior creative experience into our work.
Every channel, every touch point - we create impactful work that people remember which inspires them to act. All brands deserve to be unboring.
Each team member brings you a little more than their skills
Ludwig Petre
Co-founder
Andrei Ruxanda
Co-Creative Director
Anamaria Osăceanu
Client Service Director
Nadejda Ghilca
Senior Art Director
Anastasia Tudor
Social Media Strategist
Maia Tudorache
Account Manager
Roxana Mancini
Jr Art Director
Andrei Gingirov
Co-founder
Serban Mocanu
Co-Creative Director
Alexandra Slotea
Senior Client Service
Laura Coroiu
Senior Copywriter
Alex Silinescu
Art Director
Luchian Abel
Copywriter
Teodora Tucă
Social Media Manager
We like to take your brand back to its absolute essence.
Partnerships
100+
Successful partnerships across EMEA and beyond, with brands like Starbucks, P&G, Netflix and Uber.
Awards
5
A Webby Honoree, two IAB MIXX Awards, a Silver at the Romanian PR Awards and an ADC*RO mention.
Years
15
Making unboring work in Bucharest since 2011.
Growth
300%
The growth in daily Starbucks Rewards sign-ups during EAU de PSL, the Pumpkin Spice Latte perfume we made for Starbucks in 2025.
Frequently asked questions
When was Tuio founded?
In 2011, in Bucharest. That’s 15 years of unboring work so far. The company behind the name is Tuio Social Media SRL.
Who founded Tuio?
Ludwig Petre and Andrei Gingirov. Both are still on the team: Ludwig as Creative Director, Andrei as New Business Director.
How big is Tuio’s team?
A compact core team plus specialists. The same core team leads every project, and specialists from our local and international roster join when the brief needs them. Production runs under our supervision.
What awards has Tuio won?
A Webby Honoree in 2024, two IAB MIXX Awards Romania, a Silver at the Romanian PR Awards and a mention in ADC*RO’s Top 3. The Webby went to BOOcharest, our haunted Halloween rides for Uber, in Installation or Experience. Our Instagram AR effects won the AR/VR category at IAB MIXX Romania two years running: Cool Massage for Carmol in 2020, then Crack the Code, the Army of the Dead vault effect for Netflix, in 2021. The Silver, for Medical Communication, went to It’s That Easy!, our meningitis campaign for Pfizer. Alegeri imposibile for United Way Romania got a Digital mention in ADC*RO’s Top 3 for February 2019.
Where is Tuio’s office?
In Bucharest, at Palatul Universul, Strada Ion Brezoianu 23-25. If you’d like to meet there, write to us first through tuio.ro/agency-contact/.
What does “unboring” mean?
It’s our one rule: make work people notice, remember and talk about. Our credential deck spells it out as attention-worthy, unignorable and authentically visible: work that stands out because it resonates with people. The short version: to be boring is to be invisible.