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Brand Film

Scandia Sibiu: Făcute în timp

For Scandia Sibiu’s 100th year we wrote two period films, shot in Sibiu, about food that takes its time.

Client
Scandia Food
Brands
Scandia Sibiu
Year
2022
Markets
Romania
What we did
Strategy, Idea, Scripts and VO scripts, Shoot and edit supervision

Scandia Sibiu was turning 100 and invited us to a creative pitch in June 2021. The brief: keep the brand’s line, “Mâncare curată, ca în vremurile bune” (clean food, like in the good old days), lean on the century and make the food look worth eating. We won with a route we added in September, after the first round: “Făcute în timp”, made over time.

Pâté film, long cut: an old clockmaker and his apprentice stop for bread and pâté inside Sibiu's clock tower.

The first film opens on a period crowd in Sibiu’s main square, under the clock tower. Up in the tower, among the gears, an old clockmaker works with his young apprentice while the voiceover talks about learning patience, because things that last take time. Then they stop for bread, tomatoes and Scandia pâté. Scandia liked it enough to ask for a second film to match, with a woman in the lead.

The old clockmaker at work behind the tower's clock face.
The old clockmaker at work behind the tower's clock face.

So in the second, a woman and a girl open an old chest in a Sibiu attic and find a recipe book. The voiceover starts with “De 100 de ani, sub privirea atentă a Sibiului” (for 100 years, under Sibiu’s watchful eye), and the film cuts to the roof windows Sibiu calls its eyes.

Ready-meals film, long cut: a woman and a girl find an old recipe book in a Sibiu attic.

We wrote both scripts and the voiceovers, reworked the director’s shot list after Scandia’s notes, and supervised the edit and the two shoot days in Sibiu in December 2021. Each film came in a 40-second and a long cut. Both went up on Scandia’s social channels in early 2022.

Period extras and falling leaves in the square below Sibiu's clock tower.
Period extras and falling leaves in the square below Sibiu's clock tower.

Credits

  • Client: Scandia Food
  • Agency: Tuio

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