Animation / TVC / Launch

FAN Courier: Cuplul perfect

To launch card payment at the door, we made a Visa card and a FAN courier’s card terminal fall in love, over four animated dates.

Client: FAN Courier
Brands: FAN Courier, Visa
Year: 2022
Markets: Romania
What we did: Idea, Characters, Scripts, Animation, Key visuals, Social, Audio, Internal comms

In November 2022 FAN Courier started taking card payments at the door for cash-on-delivery orders, with Visa as its partner. FAN Courier ran a pitch for the launch and we won it with a romance: the card meets the courier’s PDA, the handheld that takes the payment, and it is love at first order: “Cardul tău Visa și PDA-ul FAN: cuplul perfect.” Your Visa card and the FAN PDA, the perfect couple.

All four animated dates in one cut: beach holiday, fireside evening, ski trip and spaghetti dinner, ending on the Cuplul perfect card.

We designed the couple first. The card is Cardi. The PDA is Paddy.

Character sheet for Cardi, the Visa card, in front, three-quarter and back views.

Character sheet for Paddy, the courier's PDA terminal, in four turnaround views.

Then we sent them on four animated dates built on film-romance clichés, on purpose: a night by the fire, a ski trip, a beach holiday and a plate of spaghetti lifted straight from Lady and the Tramp. Each date ends on the same invitation: live your own love story with any FAN Courier order you pay for with a Visa card.

The ski vignette in its 9:16 social cut: the couple tumble down the slope and land in a heart drawn in the snow.

The beach vignette in its 9:16 social cut: a sunset holiday on deck chairs that ends in a heart made of two hands.

From 11 November 2022 to 11 January 2023 the spots played in Cinema City before Avatar and Wakanda Forever, on Diva TV during the Christmas films, and on Instagram, Facebook and TikTok. Around them we made the “Cuplul perfect” key visual and its resizes, a Spotify audio spot in three reads, Black Friday, St Nicholas and Christmas posts, and flyers for the couriers themselves, who were rewarded for the Visa card payments they took.