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We’re Tuio, a creative agency in Bucharest, and we’ve been making unboring work for 15 years. We combine strategy, creative and production at a level that has won us pitches in Romania and abroad: Starbucks, Sony, Uber, Netflix, P&G and Coca-Cola. We keep a compact core team plus a large network of experienced specialists. AI is built into our infrastructure and our workflow, which makes us an efficient, flexible partner on every brief. We think fast. We deliver fast.
Strategy and creative concept
From brief to big idea: brand platforms, campaign concepts and angles that actually stop the scroll and stick in your audience’s head.
Social media
Social-first content, from strategy to execution: editorial plans, creative, community and storytelling that move audiences in Bucharest, across Romania and beyond.
Integrated advertising campaigns
Ideas that connect online and offline: digital, PR, events and activations, all in one place. One team, one storyline, less chaos.
Influencer marketing
From seeding to big campaigns: we find the right creators, build collaborations that don’t sound like ads and measure what matters.
Video production, CGI and motion
FOOH, CGI, VFX and motion, with AI in the workflow wherever it saves time. What FOOH is and how we make it: CGI and FOOH ads.
Activations and experiential
Moments people want to be part of, from secret pop-ups to AR filters on Instagram.
TuioAI
We’ve been using AI since it was barely a word. Now it’s part of every brief, pitch and report. What does that mean for our projects? More time for creative ideas, more real-time data and better organisation.
Our portfolio
We made EAU de PSL for Starbucks, billed as the world’s first Eau de Parfum inspired by the Pumpkin Spice Latte, positioned Sony as the ultimate authority on bass (Bass Therapy) and took movie action straight to Instagram for Netflix (Crack the Code). We’ve also worked with Uber, P&G, Oral-B, Coca-Cola, Müller, Visa, Orbit and ARTE. All our case studies are on the Work page.
Frequently asked questions
What services does Tuio offer?
Strategy and creative concepts, social media, integrated campaigns, influencer marketing, video, CGI and motion production, and activations, with AI built into all of it. We also do paid media, web development and shopper marketing. One team carries the idea online and offline: one storyline, less chaos.
Can Tuio manage our social media?
Yes. We do social-first content from strategy to execution: editorial plans, content, community management and storytelling. We ran Starbucks Romania’s social channels in 2023 and 2024, and launched the brand on TikTok in Romania with creators from music, fashion, design and dance.
Does Tuio do influencer marketing?
Yes, from seeding to full creator campaigns. We find the right creators, build collaborations that don’t sound like ads and measure what matters. The EAU de PSL launch for Starbucks had 60+ guests, 30+ of them influencers and celebrities, and at ARTE.tv’s premieres in Bucharest and Chișinău 17 creators posted 23 Instagram stories.
Do you make CGI and FOOH (faux out-of-home) videos?
Yes. Since 2023 we’ve made 40+ CGI and faux out-of-home videos for 10 P&G brands in 11 markets, most of them putting a product where it has no business being. The backgrounds are shot on real locations. Compositing, edit and sound design happen in-house. For Starbucks, the #PSLinvasion clips pulled 7.2M views in Romania.
Do you do activations, events and AR?
Yes. We’ve hidden a secret Pumpkin Spice Latte pop-up in a cornfield outside Bucharest, turned ordinary Uber rides into haunted Halloween tours and run ARTE.tv’s launch premieres in Bucharest and Chișinău. Our Instagram AR effect for Netflix’s Army of the Dead was opened 1.2 million times.
Can Tuio run an integrated campaign with PR, events and OOH?
Yes. For the ARTE.tv launch in Romania and Moldova (2025-2026) we did the strategy, creative platform, PR, launch events, OOH, a stunt, digital ads and creators. Our line, “Vezi altfel” (see differently), became ARTE’s launch message, and the press release got 36 media mentions in its first wave.
How does Tuio use AI?
It’s in every brief, pitch and report we do, and we gave it a name: TuioAI. It structures briefing material, flags what’s missing and drafts the creative brief, and after a campaign it pulls the data into one report. The time it saves goes into the idea.
Let’s make something unboring together!
Tell us about your brand through our contact form. We reply within one working day.