Integated Campaign

Pfizer - It's That Easy!

Digital Content

Teens are the most at-risk category for meningitis, a disease which can be fatal in just 24h. And yet, most campaigns focus on parents. We proposed a never-done-before approach integrating social media and KOLs, designed to directly resonate with a young audience.

Romanian PR Award

Our work promoting meningitis awareness was awarded Silver in Medical Communication at the Romanian PR Awards.


Some of teens’ favorite things to do can easily transmit the disease, but they can also easily protect themselves.


An ambitious integrated campaign exploring enjoyable moments which also present a risk for transmission.


More than 3,5M users reached with an ad recall lift of 15% in the first-ever campaign of its kind with regulatory approval to use social media. 

Preview of Meningita.ro website by Pfizer (Romania)
Influencer - Dorian Popa - Pfizer Meningita
Dorian Popa
Influencer - Iuliana Beregoi
Iuliana Beregoi
Vlad & Cristi Munteanu
Vlad & Cristi Munteanu
Influencer - Cristina Almasan - Pfizer
Cristina Almasan
Website (Link)
Pfizer - Meningitis Website - Mockup
Social Media
Pfizer - Meningitis - Socials - Facebook
Pfizer - Meningitis - Campaign - OOH

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