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Integated Campaign
Pfizer - It's That Easy!
Digital Content
Teens are the most at-risk category for meningitis, a disease which can be fatal in just 24h. And yet, most campaigns focus on parents. We proposed a never-done-before approach integrating social media and KOLs, designed to directly resonate with a young audience.
Our work promoting meningitis awareness was awarded Silver in Medical Communication at the Romanian PR Awards.
Idea
Some of teens’ favorite things to do can easily transmit the disease, but they can also easily protect themselves.
Execution
An ambitious integrated campaign exploring enjoyable moments which also present a risk for transmission.
Results
More than 3,5M users reached with an ad recall lift of 15% in the first-ever campaign of its kind with regulatory approval to use social media.
Influencers
Website (Link)
Social Media
Banners
OOH
