United Way RomaniaUnited Way Romania: Alegeri imposibileFour ultra-short films about the jobs kids take when they leave school. Donations up 8%, 2,000,000+ views.
StarbucksStarbucks: EAU de PSLThe Pumpkin Spice Latte, bottled as a real perfume. The first run was gone in 2 days.
P&GP&G: CGI & FOOH40+ CGI and faux out-of-home videos for 10 P&G brands in 11 markets.