Film / Radio / Social

Aspecton: Spune povestea până la capăt

Aspecton already had the line. We gave it a stage: a stand-up comic whose throat gives out right before the punchline.

Client: ND Medhealth
Brands: Aspecton
Year: 2023
Markets: Romania
What we did: Idea, Scripts, Production, Key visuals, Radio, Social, Paid media

Aspecton’s line was already running on radio and social when ND Medhealth called us in early 2023: “Spune povestea până la capăt”, tell the story all the way to the end. It meant a parent getting through a bedtime story. We pitched short films about everyday moments when a cough or a blocked nose cuts your story short.

Spune povestea până la capăt: the 46-second stand-up film for Aspecton Cassis throat tablets, March 2023.

In the hero film, 46 seconds long, a comic reaches the punchline and his throat gives out. One Aspecton Cassis throat tablet later, he finishes the joke. The stage came out of a script round: our first draft set the scene in a corporate presentation, and the client’s Senior Brand Manager, OTC Division, asked us to move it because a competitor already had one. Stand-up was on her list. We wrote it.

Key visual from the shoot day: the comic on stage, the front table already laughing.

On 9 March 2023 we shot three films and the stills for three key visuals in one day: the stand-up for Cassis, a mum and son with a remote-control car for Aspecton Junior syrup, a yoga mum for the nasal spray. Each film was cut in 16:9 and 9:16. We also wrote and recorded a 25-second radio spot dressed up as a news bulletin.

Someone in the audience passes the comic a pack of Aspecton Cassis.

Then we wrote the posts and ran paid on Facebook, Instagram and YouTube from 22 March to 30 April. In December the stand-up and nasal spray films ran again on YouTube.