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Brand Film / Employer Branding

Huawei: Noua generație

A six-year-old in a cardboard robot suit pitches her own upgrades to her engineer dad, in an employer-brand film for Huawei Romania.

Client
Huawei Romania
Year
2021
Markets
Romania
What we did
Idea, Script, Film, Key visual, Social, Paid media

Huawei Romania’s HR team wanted an employer-brand campaign for 1 June 2021, Children’s Day in Romania. We started from their engineers, who were tinkering long before Huawei hired them.

The full 38-second film, released on Children's Day 2021, with English subtitles.

We pitched several scripts. Huawei picked two, “The upgrader” and “Robot enthusiast”, and asked us to merge them with a girl in the lead. In the 38-second film it is Robot Day, and a six-year-old in a cardboard robot suit follows her engineer dad around the flat, demoing her features. She has a new feature for headphones and one question for the product roadmap: “Will they have wing propellers?” The endline is “Noua generație Huawei. Creionează viitorul de la 6 ani.” The English subtitles make it “Shaping the future since they were 6.”

Around the film we made the key visual, screen savers and printouts for Huawei’s offices, seven social posts for the first week of June and resizes for Huawei’s website. We ran the paid media too, with the YouTube ads aimed at students and young graduates.

Key visual: a robot that helps mum with the shopping, dreamed up at six.
Key visual: a robot that helps mum with the shopping, dreamed up at six.
Key visual: an electric pencil that colours in the clouds, dreamed up at eight.
Key visual: an electric pencil that colours in the clouds, dreamed up at eight.
Key visual: a pet-sitter robot that throws the ball and never gets tired, dreamed up at seven.
Key visual: a pet-sitter robot that throws the ball and never gets tired, dreamed up at seven.

Results

1M+YouTube views in June 2021, the launch month
Most-viewednon-consumer material Huawei Romania had ever made, as of July 2021

Credits

  • Client: Huawei Romania
  • Agency: Tuio

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