Coca-Cola: Share a Kiss, Get Free WiFi

In July 2015 we put free WiFi across Mamaia, and the password was a selfie of you kissing a bottle of Coca-Cola.

Client

Coca-Cola Romania

Year

2015

Markets

Romania

What we did

Idea, WiFi network, App development, Graphic design, Social media

Summer 2015. Coca-Cola was celebrating 100 years of its contour bottle with #ShareAKiss and wanted it on the beach and online at the same time. Mamaia, Romania’s biggest Black Sea resort, had plenty of beach and very little internet. So we built a wireless network over it.

It was called Coca-Cola Free WiFi and ran on more than 60 antennas. There was no password to type. You took a selfie kissing a bottle of Coca-Cola and uploaded it from the login screen we designed and built, which said: “Parola de la Wifi e sărutul tău!” The WiFi password is your kiss.

Each photo was checked for a Coca-Cola bottle by “a mix of automatic and manual detection systems”, which is a polite way of saying some of the checking was done by people. Once a bottle was found, you were online straight away. Your selfie became a red “I’VE KISSED” card with your first name on it, and every upload went up on Coca-Cola Romania’s Facebook page.

Results

Credits

• Client: Coca-Cola Romania
• Agency: Tuio

Enjoyed this one? Here’s more.

See all our work

StarbucksStarbucks: EAU de PSLThe Pumpkin Spice Latte, bottled as a real perfume. The first run was gone in 2 days.P&GP&G: CGI & FOOH40+ CGI and faux out-of-home videos for 10 P&G brands in 11 markets.Oral-BOral-B iO: Monumental Care29 restored Bucharest buildings on a 3D map, four of them brushed clean in CGI.