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Activation
Uber: #UberPink
@juliawieniawa Gotowa na premiere #uberpink #reklama ♬ dźwięk oryginalny - Julia Wieniawa
Credits:
Poland:
Tuio: campaign concept. Przestrzeń: concept development, implementation. Rozglos: media relations, PR activities. Polot: influencer coordination. Holo: event coordination and production.
Romania:
Tuio: campaign concept. Conan: concept development, media relations, influencer coordination.
In Barbie’s universe, the car is more than just a vehicle. It symbolizes her independence and her freedom – an idea Uber embraces too. Not to mention, it also makes for stylish pink photo op!
To celebrate the much awaited movie, Uber brought a special ride to life: Uber Pink. Our idea was implemented in Poland and Romania, giving fans a chance at a ride in a Barbie branded vehicle and photos in vibrant #Barbiecore style.
Promoted by influencers in both markets, the activation was available to riders on the date of the movie’s premiere. Several talented agencies worked to make this activation into a fun and shareable experience.
Content:
@warsawslook 🦩Available photo zone & opportunity of an unusual tour in a Barbie car (a little different from the one in the video), which is free, but you need to sign up for it. Just ask one of the Uber Pink coordinators to add you to the list ✨ Available from today until the end of Sunday (23.07), time 11.00 – 21.00 🎲 Follow on Instagram: @warsawslook 💫 #warsawslook #warsawcityguide #warsawlife #barbiemovie #barbiethemovie #pinkbarbie #discoverwarsaw #warszawalife #warszawacentrum #summerinwarsaw #weekendwwarszawie #corobicwwarszawie #corobicwweekend #warsawcity #fyp #warsawplaces #warsawpoland #warsawplace ♬ Barbie World – <3
@ancapuffpuff Barbie experience for a day 💕 Cu ocazia lansării filmului Barbie, cei de la Uber impreuna cu Vertical Entertainment, compania care distribuie filmul Barbie în România, oferă o experiență unică pentru fanii Barbie din București: 💕 Uber Pink 💕 Ce e Uber Pink? Posibilitatea de a călători cu o Buick Invicta roz, decapotabilă. Ce poți să-ți dorești mai mult? Uber Pink va fi disponibil gratuit în Alveola Kiseleff între orele 12:00 și 21:00, pe 21 iulie. 21 iulie va fi o zi de neuitat pentru iubitorii de roz și nu numai.
♬ original sound – Anca
