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Social media and TikTok agency in Romania
A social media agency decides what a brand posts, where and for whom, then makes the content, publishes it, answers the comments and puts paid media behind the posts that earn it. Tuio is a creative agency in Bucharest that does this from strategy to execution: editorial plans, content, community management and paid social. We’ve made social content and campaigns for Starbucks, Oral-B iO, Sony and ARTE. We ran Starbucks Romania’s social channels in 2023 and 2024 for AmRest, which operates Starbucks in Central and Eastern Europe, and launched the brand on TikTok in Romania with creators from music, fashion, design and dance. Our #PSLinvasion clips for Starbucks Romania did 5.6M TikTok views in Romania in September 2023.
Our results on TikTok and Instagram
Our biggest TikTok numbers came from Starbucks Romania.
- 5.6M TikTok views of the Starbucks #PSLinvasion clips in Romania in September 2023 (7.2M with Instagram), plus 51,795 likes, 4,812 shares and 2,431 new TikTok followers credited to the campaign. The brand’s most successful content in the region up to then.
- 1.9M paid TikTok impressions for the animated key visual we made for EAU de PSL, launched in September 2025. From 17 September unpaid unboxings and reviews turned up on TikTok too. That month Starbucks Romania’s Facebook page visits rose 41.1% and its Instagram profile visits 39.2%, month on month.
- Close to 3,000 new followers for @carmol_flu, the Instagram account we opened for Carmol (Biofarm) in winter 2019-20, up from 50.
Our TikTok challenge for Müller made the TOP ADC*RO shortlist for August 2022 with two entries: “Easiest TikTok Challenge” and #SimpluCaMullerMix.
What running a brand’s channels looks like
Running a brand’s channels covers the editorial plan, the everyday posts and the community, with bigger campaign pieces built on top. For Starbucks Romania, the #PSLinvasion CGI clips grew out of the channel work, and the Rewards app brief went further, down into the Bucharest metro.
For Christmas 2023 the brief was to get people into stores for the winter drinks and grow Starbucks Romania’s TikTok and Instagram. We didn’t want actors reading agency jokes, so we cast three stand-up comedians as Santa, the Grinch and an elf and let them write their own jokes about the drinks. For the 2024 PSL launch we hid a pop-up in a cornfield outside Bucharest, with customers and creators as guests, and what was shot there that day became the posts Starbucks Romania put on Instagram on 12, 15, 17 and 19 September.
How brands launch on TikTok
Brands launch on TikTok with clips made for the feed, creators who bring their own followers, and paid media behind the clips that catch on. We launched Starbucks Romania’s TikTok account with a creator collab: Eliana Bogdan, Robert Cristian, Simona Mereu, Corina Ionescu and Sabina Teodora each showed how a favourite summer Starbucks drink inspires them.
A product launch can run through TikTok too. For the Starbucks Rewards app in 2024, the countdown started on TikTok on 26 March, and the teaser did 302.6K plays. The launch film, Irina Rimes in a green rocket collecting 100 stars, went live on 29 March in 9:16 for Instagram and TikTok and 16:9 for YouTube, and did 1.2M TikTok plays. A free-drink video added 798.1K TikTok plays, while paid media on Meta, TikTok, YouTube and Google pushed the download. On 10 May we posted the metro clip, in which a CGI Starbucks train pulls into Piața Victoriei metro station: another 1.2M TikTok plays.
Community: give people something to answer
A community grows when a post gives people something to say back. Some of the ways we’ve done it:
- With #PSLinvasion, people argued in the comments about whether they had really seen the giant pumpkins. Starbucks’ own recap said that argument made the clips go viral, on “Instagram but most on TikTok”.
- For Oral-B iO (P&G), we asked under every Monumental Care post which building deserves monumental care next, and the campaign site had a form for suggesting one.
- For Sony ULT, fans named their Bass Therapy track in the comments from 18 to 23 June 2025. We wrote the caption, the mechanic and the official rules. A jury picked four winners, and each got a Sony ULT speaker and a seat in the studio with rapper Macanache to build the playlist.
Frequently asked questions
What does a social media agency do?
A social media agency plans what a brand posts and where, makes the content, publishes it, answers the community and puts paid media behind the posts that earn it. Ours also makes the campaigns that run on those channels: for Starbucks Romania, whose channels we ran in 2023 and 2024, that meant the #PSLinvasion CGI clips and the Rewards app launch.
What does a TikTok agency do for a brand?
It makes clips for the TikTok feed, finds creators who fit the brand and puts paid media behind what catches on. For Starbucks Romania, our #PSLinvasion clips did 5.6M TikTok views in September 2023. Two of the CGI films we made for Oral-B iO's Monumental Care also got a TikTok TopView in 2024.
How do brands launch on TikTok?
With clips made for the feed, creators who bring their own followers and paid media behind the clips that work. We launched Starbucks Romania's TikTok account with a creator collab, and for the Starbucks Rewards app the countdown started on TikTok on 26 March 2024. The launch film with Irina Rimes went live on 29 March and did 1.2M TikTok plays.
Do you run paid social, TikTok Ads and Meta ads?
Yes, paid media is part of our work. The #PSLinvasion clips ran with paid media behind them on Starbucks Romania's Instagram, TikTok and Facebook from 5 to 20 September 2023. For the Starbucks Rewards launch in 2024, paid media on Meta, TikTok, YouTube and Google pushed the app download.
How much does a social media agency cost?
The cost depends on scope: how many platforms and posts a month, in what format (photo, video or CGI), who produces them (our shoots, creators or the brand's own material), how much community management, how many markets and languages, and how often you want reports. Paid media is a separate budget from the agency's fee.
How do you measure social media results?
Against the goal in the brief. For EAU de PSL we ran the launch through Starbucks Rewards so the hype would show up as sign-ups we could count, and new Rewards members per day rose 300% in the first days after launch. When the Rewards app launched in March 2024, content interactions on Starbucks Romania's Instagram rose 65.9% versus February.
Do you work with international brands and other markets?
Yes. Sony's Central and Southeast Europe team briefed us from Budapest for Bass Therapy in 2025, and for AmRest we made Starbucks Holiday 2024 films for 8 capitals in 8 languages. EAU de PSL ran in Romania and Bulgaria.
Let’s make something unboring together!
Tell us about your brand, or the channel you want to grow, through our contact form.