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Oct 31, 2016

👻 See The Unseen with Hyundai i20 Active

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written by Tuio

We gave the i20 Active a lead role in Hyundai’s digital Halloween campaign. Not only does it come in a perfectly fitting color, but the options are perfect too. Consisting of a digital video and key visuals, the campaign highlights the car’s ability to “see the unseen” with help of the included sensors.

In the clip, two dressed up young ladies go out, presumably to attend a Halloween party. While trying to park on a dimly lit street, the parking sensors alert them to something they can’t see in their mirrors: a vampire! They park the car safely as the Vampire dissapears…

…Brands don’t always make a meaningful connection between their product and the occasion. This was an opportunity we wantd to make sure we didn’t miss – which is how “See the Unseen” came about. Here, we highlighted the car’s ability to “see the unseen” with help of the included sensors.

People in Romania increasinly celebrate Halloween as an occasion to dress up and go out, and brands are following suit. Advertising on Facebook, Instagram and other social media channels reflect this with posts and other types of content popping up around this time of the year.

But contrary to people who reflect on the significance of their costumes, brands don’t always make a meaningful connection between their product and the occasion. This was an opportunity we wantd to make sure we didn’t miss – which is how “See the Unseen” came about.

Together with a top notch crew we shot and edited the digital video in less than four days, which amassed nearly 200,000 views on Facebook alone. For more details on the campaign, check out this article (in Romanian): http://bit.ly/iqAds-Hyundai-Haloween

 

Tuio is a creative digital agency based out of Bucharest, Romania since 2011. We’re a team of young digital natives with equal parts of creative and technical expertise. We love digital video and create emotionally intelligent content for the brands we work with. Our advertising portfolio includes some of the most important brands on the market.