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Can safe be cool? Safe is the new cool! Loved by millions around the world, Starbucks has always set a high bar when it comes to its customer experience. Every store has a uniquely fitting design, and baristas are on a first-name basis with many patrons. This is the brand…

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  Last year we started a conversation for Yves-Rocher (article in Romanian) on the topic of skin pollution – a term we coined describing the negative effects of pollution on the skin – particularly in urban areas. Having had tremendous success in engaging a sizable community, we drove the Elixir…

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After five years in our old office it’s with a bittersweet (but mostly sweet!) heart that we bid it farewell, as we move to our brand new HQ in the building known as Palatul Universul. Let’s take a moment to reflect on both the old and the new.

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