If you love makeup, you’ve probably seen a YouTube tutorial (or two). The younger you are, the more likely you are to consume this type of digital video content. In fact, it’s been said that “beauty videos are the new makeup counter,” registering more than 700 million monthly views globallly!

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We asked ourselves once: “what would a social media contest would look like in real life?” Then we got that exact question in the form of a brief, and immediately started working on what would become the Sephora Beauty Jackpot. Now how did that question pop up over at Sephora? Anyone familiar…

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