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  Last year we started a conversation for Yves-Rocher (article in Romanian) on the topic of skin pollution – a term we coined describing the negative effects of pollution on the skin – particularly in urban areas. Having had tremendous success in engaging a sizable community, we drove the Elixir…

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If you love makeup, you’ve probably seen a YouTube tutorial (or two). The younger you are, the more likely you are to consume this type of digital video content. In fact, it’s been said that “beauty videos are the new makeup counter,” registering more than 700 million monthly views globallly! Be the…

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We asked ourselves once: “what would a social media contest would look like in real life?” Then we got that exact question in the form of a brief, and immediately started working on what would become the Sephora Beauty Jackpot. Now how did that question pop up over at Sephora? Anyone familiar…

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Facebook by the numbers: 6,000,000 In the first half of 2013 Romania passed the six million user mark. In Romania, Facebook is by far the most important network by number of users. It’s quite a remarkable ‘achievement’, since in other words: Social media in Romania was last modified: January…

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