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In august, we sought to hire two new interns, to add potential talent to the team. We thought we could go the old, familiar and somewhat boring way or try something that hasn’t been done before. There was a small problem we identified in the usual way of hiring…

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If you love makeup, you’ve probably seen a YouTube tutorial (or two). The younger you are, the more likely you are to consume this type of digital video content. In fact, it’s been said that “beauty videos are the new makeup counter,” registering more than 700 million monthly views globallly! Be the…

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We haven’t had much time for conferences lately, but some of us did make it to day two of IMWorld. No extensive reviews here, just a few take-aways from the All Things Facebook presentations by Serhad Bolukcu (CEE Market Manager, Facebook), Weronika Sobolak (CEE Client Partner, Facebook) and Angelique Schierz-Crusius (Global…

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Facebook updated it’s Promotions Conditions, allowing contests which use the infamous “Like & Share” mechanisms. This is good news for brands, both large and small, opening the door to faster, spontaneous contests whenever the occasion arises. There are still a few things that you should look out for. As…

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