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Can safe be cool? Safe is the new cool! Loved by millions around the world, Starbucks has always set a high bar when it comes to its customer experience. Every store has a uniquely fitting design, and baristas are on a first-name basis with many patrons. This is the brand…

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 Current data tells us that around 10% of the general population are asymptomatic carriers of the bacteria responsible meningococcal meningitis – a disease which is potentially fatal in as little as 24 hours. Among teens and young adults that percentage rises to a staggering 25%. In Romania, out…

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  Last year we started a conversation for Yves-Rocher (article in Romanian) on the topic of skin pollution – a term we coined describing the negative effects of pollution on the skin – particularly in urban areas. Having had tremendous success in engaging a sizable community, we drove the Elixir…

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