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Jun 22, 2015

Share a kiss, get free Wifi from Coca-Cola

written by Tuio

Everyone loves free wifi while on vacation, especially if your 4g signal is spotty. That’s why we set up a free wifi network for Coca-Cola in Romania’s top Black Sea resort. With over sixty powerful antennas we gave users across Mamaia the ability to stay connected and share.

But we didn’t leave it at that – in order to generate awareness for Coca-Cola while adding a layer of fun, we changed up the age old password mechanism too. Instead of entering a password, we asked people to upload a picture with them and a bottle of Coca-Cola, “sharing a kiss”.

Instead of entering a password, we asked people to upload a picture with them and a bottle of Coca-Cola, “sharing a kiss”. We instantly gave users access to high speed internet if their uploaded picture included a Coca-Cola bottle.

Using a mix of automatic and manual detection systems, we instantly gave users access to high speed internet if their uploaded picture included a Coca-Cola bottle. All uploaded images were featured on Coca-Cola Romania’s Facebook page.

Over the course of 30 days we registered a total of 20,000 connections and a significant amount of user generated content. As an agency, half the fun was to check out the pictures created by users as they ranged from cool to funny and a couple of strange ones. Overall, it looks like everyone had fun!