It’s odd, in a way. For all its potential to make it easier for us to live healthier, happier lives, it often seems like technology and social media keep us from doing precisely that. As we scroll through the infinite content flowing our way from friends, influencers and brands,…

  Last year we started a conversation for Yves-Rocher (article in Romanian) on the topic of skin pollution – a term we coined describing the negative effects of pollution on the skin – particularly in urban areas. Having had tremendous success in engaging a sizable community, we drove the Elixir…

After five years in our old office it’s with a bittersweet (but mostly sweet!) heart that we bid it farewell, as we move to our brand new HQ in the building known as Palatul Universul. Let’s take a moment to reflect on both the old and the new.

We haven’t had much time for conferences lately, but some of us did make it to day two of IMWorld. No extensive reviews here, just a few take-aways from the All Things Facebook presentations by Serhad Bolukcu (CEE Market Manager, Facebook), Weronika Sobolak (CEE Client Partner, Facebook) and Angelique Schierz-Crusius (Global…

Facebook updated it’s Promotions Conditions, allowing contests which use the infamous “Like & Share” mechanisms. This is good news for brands, both large and small, opening the door to faster, spontaneous contests whenever the occasion arises. There are still a few things that you should look out for. As…

Facebook by the numbers: 6,000,000 In the first half of 2013 Romania passed the six million user mark. In Romania, Facebook is by far the most important network by number of users. It’s quite a remarkable ‘achievement’, since in other words: