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  Last year we started a conversation for Yves-Rocher (article in Romanian) on the topic of skin pollution – a term we coined describing the negative effects of pollution on the skin – particularly in urban areas. Having had tremendous success in engaging a sizable community, we drove the Elixir…

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After five years in our old office it’s with a bittersweet (but mostly sweet!) heart that we bid it farewell, as we move to our brand new HQ in the building known as Palatul Universul. Let’s take a moment to reflect on both the old and the new. We made…

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We haven’t had much time for conferences lately, but some of us did make it to day two of IMWorld. No extensive reviews here, just a few take-aways from the All Things Facebook presentations by Serhad Bolukcu (CEE Market Manager, Facebook), Weronika Sobolak (CEE Client Partner, Facebook) and Angelique Schierz-Crusius (Global…

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Facebook updated it’s Promotions Conditions, allowing contests which use the infamous “Like & Share” mechanisms. This is good news for brands, both large and small, opening the door to faster, spontaneous contests whenever the occasion arises. There are still a few things that you should look out for. As…

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Facebook by the numbers: 6,000,000 In the first half of 2013 Romania passed the six million user mark. In Romania, Facebook is by far the most important network by number of users. It’s quite a remarkable ‘achievement’, since in other words: Social media in Romania was last modified: January…

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