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Social media in Romania

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In august, we sought to hire two new interns, to add potential talent to the team. We thought we could go the old, familiar and somewhat boring way or try something that hasn’t been done before. There was a small problem we identified in the usual way of hiring…

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We gave the i20 Active a lead role in Hyundai’s digital Halloween campaign. Not only does it come in a perfectly fitting color, but the options are perfect too. Consisting of a digital video and key visuals, the campaign highlights the car’s ability to “see the unseen” with help of the sensors. In…

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If you love makeup, you’ve probably seen a YouTube tutorial (or two). The younger you are, the more likely you are to consume this type of digital video content. In fact, it’s been said that “beauty videos are the new makeup counter,” registering more than 700 million monthly views globallly! Be the…

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Everyone loves free wifi while on vacation, especially if your 4g signal is spotty. That’s why we set up a free wifi network for Coca-Cola in Romania’s top Black Sea resort. With over sixty powerful antennas we gave users across Mamaia the ability to stay connected and share. But we didn’t leave it…

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We asked ourselves once: “what would a social media contest would look like in real life?” Then we got that exact question in the form of a brief, and immediately started working on what would become the Sephora Beauty Jackpot. Now how did that question pop up over at Sephora? Anyone familiar…

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We haven’t had much time for conferences lately, but some of us did make it to day two of IMWorld. No extensive reviews here, just a few take-aways from the All Things Facebook presentations by Serhad Bolukcu (CEE Market Manager, Facebook), Weronika Sobolak (CEE Client Partner, Facebook) and Angelique Schierz-Crusius (Global…

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Facebook updated it’s Promotions Conditions, allowing contests which use the infamous “Like & Share” mechanisms. This is good news for brands, both large and small, opening the door to faster, spontaneous contests whenever the occasion arises. There are still a few things that you should look out for. As…

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Facebook by the numbers: 6,000,000 In the first half of 2013 Romania passed the six million user mark. In Romania, Facebook is by far the most important network by number of users. It’s quite a remarkable ‘achievement’, since in other words: Social media in Romania was last modified: January…

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