Last year we started a conversation for Yves-Rocher (article in Romanian) on the topic of skin pollution – a term we coined describing the negative effects of pollution on the skin – particularly in urban areas. Having had tremendous success in engaging a sizable community, we drove the Elixir…

Tuio’s got a job opening fit for a queen: digital account executive for some of our top beauty accounts. 👸🏼 If you’re passionate about beauty brands and beauty products and have at least one year of experience working with digital media / social media, this might be the job for you. Claim your throne in…

After five years in our old office it’s with a bittersweet (but mostly sweet!) heart that we bid it farewell, as we move to our brand new HQ in the building known as Palatul Universul. Let’s take a moment to reflect on both the old and the new. We made…

In august, we sought to hire two new interns, to add potential talent to the team. We thought we could go the old, familiar and somewhat boring way or try something that hasn’t been done before. There was a small problem we identified in the usual way of hiring…

We gave the i20 Active a lead role in Hyundai’s digital Halloween campaign. Not only does it come in a perfectly fitting color, but the options are perfect too. Consisting of a digital video and key visuals, the campaign highlights the car’s ability to “see the unseen” with help of the sensors. In…

If you love makeup, you’ve probably seen a YouTube tutorial (or two). The younger you are, the more likely you are to consume this type of digital video content. In fact, it’s been said that “beauty videos are the new makeup counter,” registering more than 700 million monthly views globallly! Be the…

Everyone loves free wifi while on vacation, especially if your 4g signal is spotty. That’s why we set up a free wifi network for Coca-Cola in Romania’s top Black Sea resort. With over sixty powerful antennas we gave users across Mamaia the ability to stay connected and share. But we didn’t leave it…

We asked ourselves once: “what would a social media contest would look like in real life?” Then we got that exact question in the form of a brief, and immediately started working on what would become the Sephora Beauty Jackpot. Now how did that question pop up over at Sephora? Anyone familiar…

We haven’t had much time for conferences lately, but some of us did make it to day two of IMWorld. No extensive reviews here, just a few take-aways from the All Things Facebook presentations by Serhad Bolukcu (CEE Market Manager, Facebook), Weronika Sobolak (CEE Client Partner, Facebook) and Angelique Schierz-Crusius (Global…

Facebook updated it’s Promotions Conditions, allowing contests which use the infamous “Like & Share” mechanisms. This is good news for brands, both large and small, opening the door to faster, spontaneous contests whenever the occasion arises. There are still a few things that you should look out for. As…